Unsubscribed are addresses for which the recipients showed the will to no longer receive your emails by clicking on the unsubcription link.
As a security, every sendings are checked from the unsubscribed list. Not like hardbounced or complaint email addresses, only the sendings to the unsubscribed email addresses are made. Your subscriber may have choose not to receive emails from your e-commerce website but continue to receive your newsletter. We strongly encourage you to treat those returns the sooner the better, in your database.
The unsubscribers' list can be fed through several ways:
- Automatically : when one of your recipients clicked on the unsubscription link. To add an unsubscription link inside your email and define the blacklist of your choice, please reffer to the corresponding section
- Manually : by clicking on the "add" button and input one or several addresses in the field
It is important to exploit those returns for your own system. We also considerate your database cleanliness. If your unsubscription rate is too high, you show every signs of a sender who does not care about what he sends. It could also show that you are trying to send unsolicited emails.
You also have the possibility to sort addresses in different lists. It allows to determine the origin of the unsubscription and only send the solicited emails for example.
Finally you can manage my mails by deleting or exporting.